About BUBS Naturals
Live Better Longer
BUBS Naturals is more than a health and wellness brand. It’s a lifestyle built around living with purpose, staying active, and making the most of every day.
Our story began with Glen “BUB” Doherty—a U.S. Navy SEAL, adventurer, and close friend of our founder, Sean Lake. BUB lived life to the fullest. He loved adventure, the outdoors, fitness, and the people around him. He believed that true success wasn’t measured by what you owned, but by how you spent your time and the experiences you shared with the people you loved.
BUBS Naturals was created to carry that spirit forward.
Our goal is simple: help people feel their best, stay active, and enjoy a healthier, more fulfilling life for longer.
Nutrition Made for Real Life
From the gym to the mountains, from outdoor adventures to everyday life, we believe nutrition should be simple, effective, and easy to make part of your daily routine.
That’s why we create high-quality nutritional products designed to support the way you live.
Our product lineup includes collagen, electrolytes, MCT products, creatine, and other functional nutrition solutions designed to support hydration, performance, recovery, and overall wellness.
We believe in:
Simple & Effective.
We focus on purposeful ingredients and practical nutrition without unnecessary complexity or hype.
Quality You Can Trust.
We carefully select our ingredients and maintain rigorous quality standards to create products you can feel good about using every day.
Results That Matter.
We believe great products should do more than sound good. They should provide meaningful benefits and fit seamlessly into your lifestyle.
Our Mission: Feel Great. Do Good.
At BUBS Naturals, feeling better is only part of the mission. We also believe in doing better for the people and communities around us.
To honor Glen “BUB” Doherty and the values he lived by, we established the 10% Rule—committing 10% of our profits to charitable causes, with a particular focus on organizations supporting veterans.
Giving back isn’t simply part of our marketing. It’s part of who we are.
Every purchase helps support your own health and wellness while contributing to a greater purpose.
Built for a Better Life
We believe being healthy doesn’t mean slowing down or giving up the things you love.
Health means having the energy and ability to train harder, travel farther, explore more, spend time with the people who matter, and pursue the experiences that make life meaningful.
That’s what BUBS Naturals stands for:
Better nutrition.
Better performance.
A better life.